ブログ

2010.11.12

楽天トラベル、宿泊施設が任意に割引クーポンを発行できる「Rakupon」開始

楽天トラベルは11日、国内最大級の総合旅行サイト「楽天トラベル」において、クーポンサービス「Rakupon(ラ・クーポン)」の運用を開始した。



Rakupon は、「楽天トラベル」を利用している宿泊施設が独自に割引クーポンを発行できる機能。発行枚数や有効期限、対象プラン等を自由に設定できるようになっている。エンドユーザーの利用は楽天会員への登録が必要。クーポン獲得用ボタンをクリックすると当該施設が設定した割引サービスを利用できる。

楽天グループでは今夏より、グループ共通の指針として「クーポン」サービスの導入を進めており、Rakupon はその一環として楽天トラベルが実施するもの。Rakupon の機能は標準機能として提供するため、宿泊施設が利用する際のオプション料金は発生しない。

現在Web上のクーポンサービスと言えば共同購入タイプのものが主流になっているが、Rakupon は共同購入ではなく、従来からの「楽天トラベル」利用者や楽天会員にのみ付与していた割引特典を、より多くのユーザーに利用してもらうために提供するサービスだ。

「いわゆる共同購入クーポンではなく、会員向け付帯サービスの一環といった位置付け。『楽天トラベル』を利用している全ての施設が利用できるようになっているが、発行のタイミングはそれぞれ任意で設定できる」(楽天広報)

また、購入金額に応じて楽天スーパーポイントを付与しており、エンドユーザーは楽天グループの各サービスで獲得ポイントを利用できる。「Rakupon はコンシューマ的には、利用経験の無いユーザーが少しでもお得にサービスを利用できるためのサービス」(楽天広報)。なお、今後の利用目標数については非開示としている。


Rakupon
http://travel.rakuten.co.jp/coupon/


楽天トラベル
http://travel.rakuten.co.jp/


楽天トラベル株式会社
http://travel.rakuten.co.jp/corporate/

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